{"id":14321,"date":"2020-06-21T14:11:12","date_gmt":"2020-06-21T12:11:12","guid":{"rendered":"https:\/\/www.tigernuts.com\/?p=14321"},"modified":"2020-06-21T14:16:44","modified_gmt":"2020-06-21T12:16:44","slug":"nueva-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/www.tigernuts.com\/es\/noticias\/nueva-identidad-corporativa\/","title":{"rendered":"Tigernuts lanza su nueva identidad corporativa"},"content":{"rendered":"\n<p><strong>Tigernuts ha introducido en junio de 2020 su nueva identidad corporativa, que se aplicar\u00e1 de forma global a partir de dicha fecha. Con este importante paso, la empresa se prepara para nuevos retos y transmite una imagen m\u00e1s consistente de su actividad.<\/strong><\/p>\n\n\n\n<p>Con el redise\u00f1o de su identidad corporativa, Tigernuts ha querido reflejar su posici\u00f3n de l\u00edder mundial en la exportaci\u00f3n de la chufa y de sus productos derivados, pero tambi\u00e9n reivindicar sus valores de siempre. De forma general, con esta nueva imagen la marca gana en legibilidad y claridad. La simplificaci\u00f3n de su tipograf\u00eda, as\u00ed como de su logotipo permite transmitir la fuerza y el rigor de la compa\u00f1a. Por otro lado, el uso de un verde m\u00e1s potente en su logotipo y de unas l\u00edneas representando al campo hace referencia a los or\u00edgenes del producto y consolida la noci\u00f3n de sostenibilidad, un eje central en la estrategia actual de Tigernuts.&nbsp;<\/p>\n\n\n\n<p>\u201cQueremos comunicar de forma m\u00e1s directa sobre nuestros valores corporativos. La introducci\u00f3n de nuestra nueva l\u00ednea gr\u00e1fica es un desarrollo natural y imprescindible para adecuar la imagen de Tigernuts con sus valores\u201d, explica Daniel Carri\u00f3n, Managing Director de la empresa fundada en 1997. La iniciativa responde a un nivel creciente de exposici\u00f3n de Tigernuts, cuya proyecci\u00f3n comercial genera nuevos est\u00e1ndares y obligaciones a nivel de comunicaci\u00f3n hacia todos sus p\u00fablicos. \u201cNuestra voluntad es mostrar y explicar qui\u00e9nes somos, qu\u00e9 hacemos y c\u00f3mo lo hacemos. Creemos que la transparencia genera confianza, para nuestros clientes y para los consumidores\u201d, a\u00f1ade Daniel Carri\u00f3n.<\/p>\n\n\n\n<p>La nueva identidad corporativa de la empresa supone mucho m\u00e1s que un conjunto de normas gr\u00e1ficas. Servir\u00e1 de lienzo para la pol\u00edtica de Responsabilidad Social Corporativa que Tigernuts ha ido implementando durante los \u00faltimos a\u00f1os y que est\u00e1 a punto de hacer p\u00fablica. Se puede hablar de nueva era donde la marca cobra m\u00e1s protagonismo, pero la visi\u00f3n y el ADN de Tigernuts no se alteran, se expanden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tigernuts ha introducido en junio de 2020 su nueva identidad corporativa, que se aplicar\u00e1 de forma global a partir de dicha fecha. Con este importante paso, la empresa se prepara para nuevos retos y transmite una imagen m\u00e1s consistente de su actividad. Con el redise\u00f1o de su identidad corporativa, Tigernuts ha querido reflejar su posici\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":null,"stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"jetpack_featured_media_url":"https:\/\/www.tigernuts.com\/wp-content\/uploads\/Visual-News-branding.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/posts\/14321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/comments?post=14321"}],"version-history":[{"count":1,"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/posts\/14321\/revisions"}],"predecessor-version":[{"id":14322,"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/posts\/14321\/revisions\/14322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/media\/14318"}],"wp:attachment":[{"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/media?parent=14321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/categories?post=14321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tigernuts.com\/es\/wp-json\/wp\/v2\/tags?post=14321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}