{"id":14325,"date":"2020-06-21T14:11:12","date_gmt":"2020-06-21T12:11:12","guid":{"rendered":"https:\/\/www.tigernuts.com\/?p=14325"},"modified":"2021-07-26T18:40:04","modified_gmt":"2021-07-26T16:40:04","slug":"nouvelle-identite-corporative","status":"publish","type":"post","link":"https:\/\/www.tigernuts.com\/fr\/informations\/nouvelle-identite-corporative\/","title":{"rendered":"Tigernuts pr\u00e9sente sa nouvelle identit\u00e9 corporative"},"content":{"rendered":"\n<p><strong>Tigernuts a introduit en Juin 2020 sa nouvelle identit\u00e9 corporative, qui s\u2019appliquera de fa\u00e7on globale \u00e0 partir de cette date. \u00c0 travers cette importante avanc\u00e9e, l\u2019entreprise se pr\u00e9pare pour de nouveaux d\u00e9fis et transmet une image plus consistante de son activit\u00e9.<\/strong><\/p>\n\n\n\n<p>Avec la refonte de son identit\u00e9 corporative, Tigernuts cherche \u00e0 refl\u00e9ter sa position de leader mondial dans l\u2019exportation du souchet et de ses produits d\u00e9riv\u00e9s, mais revendique aussi son attachement \u00e0 ses valeurs historiques. Globalement, la marque gagne en lisibilit\u00e9 et en clart\u00e9. La simplification de sa typographie, ainsi que celle de son logo aide \u00e0 transmettre la force et la rigueur de la compagnie. Par ailleurs, l\u2019usage d\u2019un vert plus puissant et de lignes repr\u00e9sentant des sillons dans le logo fait r\u00e9f\u00e9rence aux origines du produit et renforce la notion de d\u00e9veloppement durable, un axe central dans la strat\u00e9gie actuelle de Tigernuts.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous voulons communiquer de fa\u00e7on plus directe sur les valeurs de notre entreprise. L\u2019introduction de notre nouvelle charte graphique est une \u00e9volution naturelle et indispensable pour accorder l\u2019image de Tigernuts \u00e0 ses valeurs.&nbsp;\u00bb, explique Daniel Carri\u00f3n, Managing Director de l\u2019entreprise fond\u00e9e en 1997. L\u2019initiative r\u00e9pond \u00e0 une exposition croissante de Tigernuts dont la projection commerciale a hauss\u00e9 le niveau de ses standards et de ses obligations en termes de communication envers l\u2019ensemble de ses publics. \u00ab&nbsp;Notre volont\u00e9 est de montrer et d\u2019expliquer qui nous sommes, ce que nous faisons et comment nous le faisons. Nous croyons que la transparence g\u00e9n\u00e8re de la confiance, pour nos clients comme pour les consommateurs.&nbsp;\u00bb, ajoute Daniel Carri\u00f3n.<\/p>\n\n\n\n<p>La nouvelle identit\u00e9 corporative de l\u2019entreprise va bien au-del\u00e0 des attributs graphiques de la marque. Elle sert de support \u00e0 la politique de responsabilit\u00e9 sociale que Tigernuts a introduit durant les derni\u00e8res ann\u00e9es et sur le point d\u2019\u00eatre rendue publique. Si l\u2019on peut parler d\u2019une nouvelle \u00e8re o\u00f9 sa marque aura plus d\u2019importance, la vision et l\u2019ADN de Tigernuts restent les m\u00eames. Simplement, ils grandissent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tigernuts a introduit en Juin 2020 sa nouvelle identit\u00e9 corporative, qui s\u2019appliquera de fa\u00e7on globale \u00e0 partir de cette date. \u00c0 travers cette importante avanc\u00e9e, l\u2019entreprise se pr\u00e9pare pour de nouveaux d\u00e9fis et transmet une image plus consistante de son activit\u00e9. Avec la refonte de son identit\u00e9 corporative, Tigernuts cherche \u00e0 refl\u00e9ter sa position de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":null,"stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":null,"astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-14325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informations"],"jetpack_featured_media_url":"https:\/\/www.tigernuts.com\/wp-content\/uploads\/Visual-News-branding.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/posts\/14325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/comments?post=14325"}],"version-history":[{"count":1,"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/posts\/14325\/revisions"}],"predecessor-version":[{"id":14326,"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/posts\/14325\/revisions\/14326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/media\/14316"}],"wp:attachment":[{"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/media?parent=14325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/categories?post=14325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tigernuts.com\/fr\/wp-json\/wp\/v2\/tags?post=14325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}